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Verified Western Australian Merino
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Notes on life and wool
Scanlan Wools seeks larger market for WA Merino wool with new partnerships
Perth-based Scanlan Wools is in the process of exporting products from its subsidiary clothing brand, Swoolly, into India, as well as seeking “suitable brand partners” in Australia as it grows its business.
The Swoolly brand entered the market in 2018, after the Scanlan family business decided to “encapsulate functional, long-lasting garments that reflected the Australian lifestyle” — something it thought was missing in the market.
The development comes on the back of new additions to the Swoolly product range, including sweaters and coats created in house by fashion designer Sophie Brown during the COVID-19 outbreak, when trade difficulties were commonplace.
TIMELESS APPAREL FROM SWOOLLY BY SCANLAN
Western Australian apparel brand Swoolly by Scanlan is creating retail demand for the state’s wool by making its sweaters with Merino wool grown by clients of family-owned Scanlan Wools based in Fremantle.
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Superfine merino Wool Good for kids with Eczema
The researchers found when children switched to wool, after wearing cotton, they showed a significant decrease in eczema severity whereas eczema worsened when those who wore wool changed to cotton. Results also showed that children wearing wool had approximately a halving of daily body steroid use.